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Twelve Tips for Integrating Analytics into Web Projects for Interactive Agencies

White Paper Published By: NWSEM
NWSEM
Published:  Oct 27, 2010
Type:  White Paper
Length:  4 pages

At the heart of what this tip sheet is about is the idea that analytics is more than an add-on or an "enhancement". If you want good, reliable, results oriented reporting, then you need to understand analytics as central to the project. As central as design. As central as programming. As central as strategy. As central as content strategy. As central as success.



Tags : 
agenicies, google analytics, analytics, integration, performance, web analytics, reporting