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Market Basket Analytics online demo

Webinar Published By: IBM Software
IBM Software
Published:  Feb 14, 2011
Type:  Webinar

Consumers are getting smarter. They are more connected, empowered and demanding. And they can choose where, how and when they want to shop. It’s a significant challenge to retailers who must differentiate themselves by their shopping experience, product offerings and promotions. View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers. In addition, you’ll see an example of how market basket analysis work; underlying predictive analytic techniques,  processes and data requirements; and recommendations to help your retail organization succeed in the decade of smart.



Tags : 
ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior