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Social Media - The Dark Side

White Paper Published By: BrandProtect
BrandProtect
Published:  Feb 17, 2011
Type:  White Paper
Length:  7 pages

As Social Media has become a part of everyday life, we all are starting to believe that it may be as transformational to society as the introduction of the internet. It has become the new internet for most people and it's certainly indistinguishable by today's generation. What is even more transformational is the adoption of Social Media by the 55+ crowd who appear to have embraced social media in spite of their fear and avoidance of mainstream internet usage, in order to stay in touch with their grandchildren and friends. Unfortunately, like every great leap in technology, the positive benefits and opportunities created are matched by the dark side of human ingenuity to create havoc and generate unearned personal benefit.



Tags : 
social media monitoring, social media risk management, identity theft, brand and intellectual property abuses, malicious discussion