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Mobilizing Brand Loyalty with Persistent Trigger Marketing

White Paper Published By: Sixth Sense Media
Sixth Sense Media
Published:  Apr 14, 2011
Type:  White Paper
Length:  12 pages

Today, brands are searching for new ways to engage their customers. With the advent of mobile technology came the promise of a new type of real-time interaction that is personalized and contextual. Creating a valuable, long-term engagement requires sustained focus and interactive dialog with the customer. It also requires being targeted, relevant and most of all, timely. This paper will examine and review the application of persistence and triggers in a new age of loyalty marketing to increase brand affinity and drive revenue.



Tags : 
loyalty marketing, brand marketing, customer retention, trigger-based marketing, mobile marketing, mobile loyalty, affinity marketing, mobile communications