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Analytics and the Smarter Consumer - Three Ways to Win

White Paper Published By: IBM Software
IBM Software
Published:  May 24, 2011
Type:  White Paper
Length:  9 pages

To stay ahead in a competitive marketplace, you need to spot trends, understand your customers and make informed decisions quickly. With business analytics, retailers and CP organizations gain access to the reliable, timely information that drives better decisions.

This white paper will explore the practical applications of performance management and business analytics. It will highlight how analytics can help you meet demand, increase customer profitability and be more operationally efficient.

It will also examine three focus areas where using Cognos software can help you gain rapid insight, real ROI and the drive up profits.

Tags : 
ibm, business analytics, data analysis, performance management, customer, roi, cognos software