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What Facebook's New Parent-Child Structure Means for Marketers

White Paper Published By: Syncapse Corp.
Syncapse Corp.
Published:  Jul 15, 2011
Type:  White Paper
Length:  3 pages

Since the advent of Facebook Places, organizations have been unable to technically link local (‘Child’) Places to a corporate (‘Parent’) Page on Facebook’s backend. It has also been a challenge to create different Check-in Deals across multiple physical locations (commonly referred to as Places). Facebook is now endeavoring to solve these pain points through this week’s “Parent-Child” and “Check-in Deals API” feature releases. 



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facebook, facebook parent child, social media management, social media measurement, enterprise social media