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11 Key Marketing Trends for 2011

White Paper Published By: IBM Unica
IBM Unica
Published:  Sep 08, 2011
Type:  White Paper
Length:  5 pages

Marketers are always looking for ways to turn more marketing possibilities into better marketing results. Unica's 2011 marketing survey reveals key trends for the year, including taking more advantage of inbound interactions, leveraging online behavioral data, improving integration segmentation and targeting, and channel proliferation.

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