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Secrets of Successful "From" Names and Subject Lines

White Paper Published By: Silverpop
Silverpop
Published:  Sep 19, 2011
Type:  White Paper
Length:  6 pages

"From" names and subject lines help determine whether recipients ignore, delete or open your messages. Learn what makes an effective "From" name, key factors that affect subject lines, and how mobile and social are changing the game.



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silverpop, email, marketing, mobile, social media