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Why Managing Your Brand is More Important Than Ever

White Paper Published By: OpenText
Published:  Jun 06, 2012
Type:  White Paper
Length:  12 pages

In this paper, we discuss the importance of a company's brand, and why managing and protecting it should be a consideration at all times, in a world of globalization, multinational corporations, Internet commerce, social media, and electronic file sharing.

Download this paper and discover:

  • Why managing your brand is more important than ever
  • 3 key brand management processes
  • Benefits of global brand management (GBM)
  • How GBM solutions can help organizations protect and strengthen their brands in today's digital environment
  • Success story: how one of the world's best-known video game producers manages its global brand and provides a consistent experience across channels

Tags : 
marketing, branding, opentext, social media, emerging marketing