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Best Practices in Mobile Marketing: Mobile Relationship Management

White Paper Published By: Gleanster
Gleanster
Published:  Jul 26, 2012
Type:  White Paper
Length:  10 pages

Even with a string of mobile campaigns under their belts, marketers generally fail to take full advantage of the mobile channel. That's largely due to the fact that mobile marketing continues to be in a state of flux, with ever-changing technologies, techniques and best practices for implementing mobile campaigns constantly opening up new worlds of possibility.

This Deep Dive analyst report looks at the experiences of more than 75 retailers and consumer brands that have outperformed their industry peers with respect to their mobile marketing initiatives. It explains that much of this improvement can be attributed to the notion of Mobile Relationship Management.



Tags : 
marketing, mobile marketing, gleanster, mobile relationship, emerging marketing