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Global Search Advertising Trends - October 2012 Edition

White Paper Published By: Kenshoo
Kenshoo
Published:  Oct 30, 2012
Type:  White Paper
Length:  18 pages

Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, Baidu, and Yahoo! Japan. More than $3 billion in annual paid search budgets are managed through Kenshoo by the most sophisticated advertisers and agencies in the world. Kenshoo clients include 4 of the top 5 U.S. travel websites, 6of the top 10 global hotel chains, 7 of the top 10 global retailers, 8 of the top 10 global telecoms, 10 of the top 10 global ad agency networks and 24 of the Fortune 50 companies.

This report includes paid search trends segmented by the following categories:

  • Key Campaign Metrics
  • Search Engines
  • Geographic Regions
  • Product Listing Ads
  • Mobile Devices



Tags : 
kenshoo, global search trends, search engines, search, enterprise search