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Kenshoo 2012 Global Best Practices Tip Sheet

White Paper Published By: Kenshoo
Published:  Oct 30, 2012
Type:  White Paper
Length:  3 pages

Christmas shopping on the Internet has come of age. In fact, 2011 was its debutante year. Last year, consumers embraced e-commerce with enthusiasm, and retailers reaped the rewards.

Our research revealed that people are using the Internet more for making purchases, but shopping at multiple retailers and taking advantage of free shipping offers, resulting in lower average order value for each transaction. Here's our recap of 2011 along with some predictions for 2012.

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kenshoo, 2012 e-commerce, best practices, search marketing, clicks, impressions, search advertising