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TDWI Best Practices Report - Customer Analytics in the Age of Social Media

Case Study Published By: IBM
IBM
Published:  Jan 18, 2013
Type:  Case Study
Length:  42 pages

This TDWI Best Practices Report examines organizationsí current practices and future plans for customer analytics technology implementations, with a special focus on how organizations are adapting to the knowledge potential as well as challenges of social media networks. The report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.



Tags : 
analytics, social media, best practices, crm, marketing