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The Pocket Guide to Good Push

White Paper Published By: Urban Airship
Urban Airship
Published:  Mar 15, 2013
Type:  White Paper
Length:  39 pages

Push is a powerful, permission-based mobile customer communication channel. The wave of mobile push messaging has opened a new avenue for companies to connect intimately with their best customers. Learn the “7 Rules of Good Push”, from Urban Airship, the largest provider of push messaging in the world. Close to 1 billion Smartphones users view their phone as a vital extension of themselves whether at work or play. The “privilege” of having a customer opt-in to receive push alerts is significant and opens up a new valuable channel for a company to communicate directly with the consumer. Equally significant is the ever-increasing pressure from new mobile apps vying for extremely competitive real estate on a customer’s Smartphone screen.

By sharing numerous examples of “good push”, this guide will engage and inspire marketers everywhere to explore cutting-edge ways to meaningfully engage and offer true value to their customers through mobile push messaging.



Tags : 
customer engagement, push messaing, mobile marketing, mobile, smartphone, good push