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Capitalizing on Mobile Moments for Smarter Commerce

White Paper Published By: IBM
Published:  May 07, 2013
Type:  White Paper
Length:  12 pages

"Building game-changing mobile apps—from vision to execution

The proliferation of mobile devices, from smartphones to tablets, is empowering customers all over the world. Now, they expect to engage with enterprises and brands on their terms. In order to get closer to customers and boost productivity, many companies are now investing in apps, with varying results. Read the paper to see why it pays to have an innovative, sound mobile app strategy in place—before looking to build compelling systems of engagement."

Tags : 
mobile, capitalizing, smarter commerce, customers, productivity, innovative