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Creating an Integrated Marketing Management Environment on the Customer Experience

White Paper Published By: Teradata
Teradata
Published:  Jun 12, 2013
Type:  White Paper
Length:  6 pages

This White Paper discusses how a balanced approach in an Integrated Marketing Management (IMM) environment can lead to creating more efficient marketing and an enhanced experience for consumers. Included are examples of how leading companies are currently satisfying the needs of both internal constituents and external customers.



Tags : 
integrated marketing, integrated marketing management, customer experience, customer engagement