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Empowering Optimization Through Tag Management Solutions

White Paper Published By: Ensighten
Published:  Aug 01, 2013
Type:  White Paper
Length:  18 pages

With the rapid adoption of website optimization and personalization solutions in the last few years, digital marketers have faced serious marketing and technical execution challenges.

This report shares how Sony, and others are leveraging Ensighten’s Marketing Agility Platform as the foundation of their optimization programs, making it dramatically easier to:

  • reduce the burden of tagging the site
  • refine testing strategies
  • customize out-of-the-box implementations
  • persist test winners

Tags : 
ensighten, marketing, roi, digital ecosystem, data management, enterprise agility