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Manage eBook: Making the Most of Your Connections

White Paper Published By: IBM
IBM
Published:  Oct 15, 2013
Type:  White Paper
Length:  15 pages

Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. The process of Manage is how you optimize your marketing people, processes and resources. It works in concert with the fundamental Enterprise Marketing Management (EMM) processes of Collect, Analyze, Decide and Deliver.



Tags : 
enterprise marketing management, emm, reactive planning, tactical focus, connect with customers, management applications, anecdotal information, customer acquisition, customer retention, channel management, budget allocation, interaction history, customer profiles, financial data