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Where have all my marketing investments gone?

White Paper Published By: IBM
IBM
Published:  Oct 31, 2013
Type:  White Paper
Length:  8 pages

Turn marketing challenges into opportunities with marketing performance analytics



Tags : 
financial accountability, roi, return on investment, accountability, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, roi, analytics software, customer experience, c-suite, customer relationship management, crm