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The Chief Merchant Study: Competing in an Omni-Channel World

White Paper Published By: IBM
IBM
Published:  Feb 18, 2014
Type:  White Paper
Length:  12 pages

In the digital age, customers sit in the driver’s seat. The most successful retailers have responded by putting shoppers at the heart of the merchandising process. We’ve identified a small group of firms that outperform their peers, thanks in part to three traits: they have merchandising functions that are customer-oriented, collaborate across internal and external boundaries and use analytics to make smarter business decisions.



Tags : 
ibm, smarter commerce, demandtec, retail, ecommerce, applied insights, customer demand, merchandising