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Four Tips to Mastering Multichannel Digital Marketing Attribution

White Paper Published By: SAS
SAS
Published:  Mar 14, 2014
Type:  White Paper
Length:  8 pages

Marketing today is complex, and there are many different factors that drive conversions. Itís impossible to get the full picture of why a consumer purchased a product simply by examining one channel or one campaign. Instead, you need to examine all the ways customers interact with your brand. That involves collecting data, doing a thorough analysis and testing your markets.



Tags : 
sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing