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Super Bowl XLVIII: The Social Story

Case Study Published By: Oracle Social Cloud
Oracle Social Cloud
Published:  May 02, 2014
Type:  Case Study
Length:  59 pages

This year the Super Bowl and all the surrounding activity just didnít live up to the hype. Despite that brands found ways to engage on social channels and extend the reach of their hefty investment.

This analysis will highlight some of the ways brands used social channels to magnify their investment, driving awareness before the game, and continuing engagement throughout the broadcast.

Tags : 
oracle, oracle srm, social media marketing, social channels, brand awareness