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How Apps Are Engaging Customers, Partners And Employees

White Paper Published By: Adobe
Published:  Jul 09, 2014
Type:  White Paper
Length:  34 pages

The field is wide open for savvy app marketers. As companies solidify their nascent app strategies, they’re finding opportunity to connect with customers, employees and stakeholders in ways they might not have thought possible a few years ago.

Adobe collaborated with Forbes Insights on this study in order to shed light on new mobile engagement opportunities: How are companies using apps, whether they are aimed at customers, employees or partners? What are the lessons learned so far? And what are best practices for using mobile and tablet apps?

Download this paper to uncover the important findings from this study.

Tags : 
apps that engage, mobile engagement, mobile and tablet apps, best practices for mobile apps