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The 8 Critical Metrics for Measuring App User Engagement

White Paper Published By: Localytics
Published:  Jul 18, 2014
Type:  White Paper
Length:  24 pages

Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. 

Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky. 

In this guide, you’ll learn:

  • The eight engagement metrics you should be measuring for app success, including why they’re critical and what insights you gain from them
  • Statistics around user behavior today and how it impacts app performance
  • How to get started in structuring your analytics and running targeted marketing campaigns in five easy steps

Just fill out the form at right to get the guide!

Tags : 
app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention