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The New Customer Journey: How Local Advocacy Drives Sales

White Paper Published By: Bazaarvoice
Published:  Aug 05, 2014
Type:  White Paper
Length:  9 pages

The consumer decision journey has changed. Connections with local consumers now start online—initiating relationships that lead prospects to your dealers, agents, stores, and other?local providers.

Despite consumer preference to shop locally and a global shift to online discovery, the fact remains that most brands have yet to optimize for local markets. Gartner predicts that focusing on local marketing enablement will increase revenue by 15-20% by 2015. A huge opportunity exists to take advantage of local advocates and the time to act is now.

In this new guide, we’ll examine the intersection of consumer preference to shop locally and consumer expectations, observing important changes in the local customer journey. Get our new report to learn about the trends defining the future of local commerce, including:

  • Why online has become such a critical channel for local customer leads
  • How customer conversations have become the most powerful form of local word-of-mouth marketing—and how to harness this valuable dialog
  • Why relying solely on third-party review sites invites competition and risk

We’ll offer tips to help you better engage local customers online, drive advocacy and loyalty, and sell more locally—on a massive scale.

Tags : 
bazaarvoice, customer, local advocacy, sales, online discovery, local marketing