HIT Consultant Insightful coverage of healthcare innovation
> Brightcove > Video Cloud Helps Puma Drive Customer Engagement Across Every Screen
 

Video Cloud Helps Puma Drive Customer Engagement Across Every Screen

Case Study Published By: Brightcove
Brightcove
Published:  Sep 17, 2014
Type:  Case Study
Length:  1 pages

PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey.

While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.



Tags : 
video cloud, video content, live video content