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Going Beyond Email Compliance: 7 Surprising Use Cases for Email Suppression

White Paper Published By: UnsubCentral
UnsubCentral
Published:  Oct 17, 2014
Type:  White Paper
Length:  8 pages

Marketers tend to think about suppression lists as the means to an end. Suppression lists make it possible to practice CAN-SPAM compliance, right? That makes them useful, but not exactly exciting…until you discover that suppression lists actually carry a lot of profit potential—apart from their role in handling opt-outs. Today, more retailers are discovering brand-building opportunities that come from the ability to suppress or exclude specific contacts at different email marketing junctures. Ready to be surprised? Download our e-book to find 7 interesting use cases on why suppression lists should go beyond opt-out lists and how to use your suppression list to increase ROI.



Tags : 
mail marketing compliance, email list scrubbing, suppression list, email suppression list, suppression list management, suppression file management, email suppression file scrubbing, affiliate email marketing