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The new frontier for personalized customer experience

White Paper Published By: IBM
Published:  May 20, 2015
Type:  White Paper
Length:  12 pages

Today’s customers are well-informed and empowered by information. They use other people and online experts as information sources. They interact with companies by multiple methods and expect a relevant dialogue with each brand. This paper introduces the IBM Predictive Customer Intelligence solution, which is designed to help your company create personalized, relevant experiences for individual customers with a focus on driving new revenue. Along with explaining the architecture of the solution, this paper covers how the solution works.

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ibm, software, business analytics, database