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> Meltwater > Don’t Get Caught Off Guard: 10 Steps to Managing Crisis Communications

Don’t Get Caught Off Guard: 10 Steps to Managing Crisis Communications

White Paper Published By: Meltwater
Published:  Jul 29, 2015
Type:  White Paper
Length:  17 pages

Social media has been integrated it into every aspect of business activity. Today we use social networks for everything from PR and marketing to customer service, employee recruiting, sales enablement, and the promotion of workplace culture. We’ve opened up two-way communications on every front, and any friction can spark a crisis.

When all hell breaks loose, you’ll wish you had a plan to help you regain your bearings—and take charge. Media intelligence will serve you well any day of the week, but during a crisis it’s indispensable.

Our Media Intelligence for Crisis Communications e-book provides 10 steps to help manage your crisis communications more effectively, including how to:

  • Set up alerts to ensure you’re the first to know that a crisis is building
  • Practice smart social listening so you can check the media’s pulse and your community’s reaction as a crisis unfolds
  • Gather real-time insights so you can mitigate damage to your brand and avoid something similar from happening again

Don’t get caught off guard. Get the tools you need to help spot early warning signs and best practices for handling a crisis in the age of social media. Download our Media Intelligence for Crisis Communications e-book today.

Tags : 
media monitoring, social media monitoring, media intelligence, crisis communication, crisis communication plan, crisis management, crisis preparation, crisis planning, social listening, brand crisis, brand monitoring, brand protection, reputation management, corporate communications, public relations