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Goodbye Mass Segmentation - Hello Personalized Engagement

Webinar Published By: IBM
Published:  Sep 08, 2015
Type:  Webinar

Please join us for an in-depth discussion of the latest data and analytics capabilities that banks are using today to uncover new customer insight - at the individual level - to improve offers and cross sell, optimize campaigns and deliver profitable revenue. The discussion will explore how leading banks are employing predictive analysis on customer data not often analyzed - like individual transactions, interactions, behavior and social media. See how banks can move beyond traditional segmentation and enable marketing to the "Segment of One."

Tags : 
banking, finance, customer engagement, analytics, insights, segmentation