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Measure what Matters: For mobile apps, the user experience is everything

White Paper Published By: HP Software
HP Software
Published:  Oct 20, 2015
Type:  White Paper
Length:  10 pages

For businesses that create and distribute mobile apps, if you donít create an outstanding user experience, your mobile app is dead in the water. This paper explores the challenges of mobile app user experience measurement and a more intelligent approach to measuring what truly matters.

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Tags : 
mobile apps, user experience, measurement, data, analytics