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> SurveyMonkey > Your guide to evaluating a brand: Shampoo industry edition
 

Your guide to evaluating a brand: Shampoo industry edition

White Paper Published By: SurveyMonkey
SurveyMonkey
Published:  Jan 28, 2016
Type:  White Paper
Length:  26 pages

Even if your brand resonates with consumers right now, you want to keep an eye on the competitive landscape, adjust to changing consumer expectations, and make sure you stay #1, all while moving at the speed of business today.

To give you an example of brand research in action, we used SurveyMonkey Audience to measure the brand performance of top shampoo brands.

Download our 21-page sample Brand Tracking study on top shampoo brands to see the insights and analysis you could be bringing to your business.

Using the shampoo industry as an example, this guide helps you learn how to:

  • Assess your position in the market
  • Understand your core brand metrics
  • See how to use longitudinal tracking to monitor ROI



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surveymonkey, survey, purchase, usage, awareness, familiarity, consideration, choice