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The Modern Email Marketing RFP: A Guide for Online Media & Digital Publishing Enterprises

White Paper Published By: Sailthru
Sailthru
Published:  Apr 07, 2016
Type:  White Paper
Length:  9 pages

In the past 20 years, email marketing has changed more than any other form of direct marketing. But the Request for Proposal process that marketers use to select email service providers has not evolved at the same pace. In this guide, you’ll learn how to update your RFP process to increase subscription conversion, advertising revenue, and content recirculation.



Tags : 
sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing