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12 Tips for Amazingly Effective Email Subject Lines

White Paper Published By: Act-On
Act-On
Published:  Apr 29, 2016
Type:  White Paper
Length:  21 pages

Subject lines can be one of the most important elements of your email program. Itís your first (and maybe your last) impression on your recipients. Itís what determines your email response and engagement. However, many marketers will spend far more time on the content of the email and ignore the importance of the subject line. After all, an awesome email is worthless if itís never seen. Thatís why itís so important to know how to create amazingly effective subject lines that will get your email opened. 



Tags : 
effectiveness, best practices, business optimization, response, engagement