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How to Build an Actionable Decision Making Panel for Account Based Marketing

Webinar Published By: LeadGenius
LeadGenius
Published:  Dec 22, 2016
Type:  Webinar

Knowing the organizational structure of your target accounts, then understanding how those companies make buying decisions, is a key component of any Account Based Marketing strategy.

That being said, this knowledge is only actionable if it exists as structured, accessible data in your marketing automation software or CRM.

In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, shows us how to take an often messy org chart and create a decision making panel that maps to contacts and accounts in your database.

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Tags : 
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