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The Internet of Things: Marketing's Opportunities and Challenges

White Paper Published By: SAS
SAS
Published:  Apr 25, 2017
Type:  White Paper
Length:  7 pages

The Internet of Things (IoT) devices and sensors connected to computing systems and networks has received enormous attention in the last few years. The attention is due, in part, to the proliferation of connected devices, from about a million in the early 1990s to more than five billion today. In addition, the technology for connecting the devices has become more affordable and easier to integrate.



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