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APAC State of Performance Marketing

White Paper Published By: AdRoll
Published:  Jul 11, 2017
Type:  White Paper
Length:  12 pages

AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored:

  • The challenges marketers are tackling when creating mobile campaigns
  • The attribution models marketers are moving toward
  • The key performance indicators marketers are using to measuring to determine the success of their campaigns
  • The channels marketers are using to run programmatic advertising
  • And more!

See how your campaigns compare to those of 350 other marketers.

Tags : 
marketing, programmatic advertising, performance marketing, adaptation