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5 Questions Every Executive Should Ask

White Paper Published By: Microsoft Office 365
Microsoft Office 365
Published:  Sep 26, 2017
Type:  White Paper
Length:  16 pages

Data breaches are more than a security problem. A significant attack can shake your customer base, partner relations, executive staff, profits, and revenue. Historic data breaches have cost executives their jobs, resulted in major revenue losses and damaged brand reputations. In a 2014 study of 700 consumers about brand reputation by Experian and the Ponemon Institute, data breaches were reported as the most damaging occurrence to brand reputation, exceeding environmental disasters and poor customer service.1 In a world where data breaches have become commonplace, what steps can be taken to minimize damage?



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