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Personalization vs. Customization: Clarifying the Confusion

White Paper Published By: Progress
Progress
Published:  Oct 09, 2017
Type:  White Paper
Length:  3 pages

One of the biggest buzzwords for marketers over the past several years is personalization. When discussing this concept, people often use the terms “personalization” and “customization”interchangeably. Not clearly understanding the differences may explain why some businesseshave difficulty implementing better experiences for their customers.



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