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Busting Common Myths of Marketing Automation

White Paper Published By: Oracle OMC
Oracle OMC
Published:  Nov 30, 2017
Type:  White Paper
Length:  15 pages

This white paper shares insights gleaned from Demand Gen Reportís own research, along with interviews with industry experts, to dispel five common myths associated with marketing automation. In doing so, it highlights the benefits of using this type of system, explores what it takes to unlock its range of potential, and explains how to apply marketing automation for personalized, buyer-centric marketing.

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