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Gartner: Access the New Gartner Market Guide!

White Paper Published By: SessionM
SessionM
Published:  Jan 24, 2018
Type:  White Paper

According to Gartnerís Market Guide to Master Data Management of Customer Data Solutions, in 2017, 59% of reference customers voiced some level of requirement for mastering of multiple data domains, up from 42% in 2013. This sharp rise is no doubt due to businesses prioritizing a single view of the customer--a prerequisite to deliver a seamless customer experience--and a failure of ERP and CRM systems to achieve that view. As a result, a new category of technology has emerged: Customer Data Solutions.

Download Gartnerís Market Guide for Master Data Management of Customer Data Solutions to discover:

  • Market definition, analysis, direction and recommendations.  
  • Criteria necessary for evaluating marketing data management solutions.
  • How customer master data sits in the middle of the 360-degree customer view.



Tags : 
customer engagement, unified customer profile, customer data platform, data orchestration, customer data activation, machine learning, data integration, personalization, cross-channel campaign management, single customer view, 360 profile, customer retention, customer loyalty, customer lifetime value, closed loop offers, next best offer, loyalty automation, loyalty platform, customer data management, customer data platform