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Marketing Needs Deeper Insights and Customer Trust

White Paper Published By: Oracle
Oracle
Published:  Jun 10, 2019
Type:  White Paper
Length:  51 pages

Data is central to marketing function, yet research shows that 50% of CMOs struggle to manage data volumes, or gain insights. Read how to address data ethics and management in your organisation.

Marketing’s top priority is to enforce technologies enabling real time data insights to drive instant, personalised CX. Meanwhile, only 30% of CMOs say they have data visualisation dashboards to analyse specific sets of data.

Read the findings



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