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> HERE Technologies > HERE Navigation On Demand supports OEMs foothold in a changing market

HERE Navigation On Demand supports OEMs foothold in a changing market

White Paper Published By: HERE Technologies
HERE Technologies
Published:  Jul 09, 2019
Type:  White Paper
Length:  8 pages

In-car entertainment is a rapidly evolving space. In just a few years, car systems have progressed from simple multimedia to complex infotainment. Now, changing market dynamics and technologies are exerting a strong influence on the next generation of infotainment.

Brought-in navigation devices have severely disrupted the traditional offline-first model of navigation. Therefore, in order to remain competitive, modern automotive mapping businesses must focus on connected-first, embedded navigation systems.

Download the ABI Research whitepaper to learn about the key changes that connected-first systems such as HERE Navigation on Demand will bring:

  • Unlock new revenue streams for OEMs:
    Making use of valuable location data will allow OEMs to provide targeted advertising, e-commerce and other contextual experiences.
  • Provide competitive edge over brought-in devices:
    OEMs can provide integrated navigation systems that use in-vehicle sensors and hardware to offer services that brought-in devices cannot.
  • Offer new services and functions:
    Connected navigation systems can provide live traffic information and HD mapping that will improve the function of advanced driver-assistance systems.

Tags : 
auto, mapping, location data