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How to Select the Right Campaign Management Solution

White Paper Published By: Adobe
Published:  Jul 10, 2019
Type:  White Paper
Length:  7 pages

Every organisation is at a different point in their progression with campaign management. Maybe you’ve had some success with email marketing and you want to expand your efforts across additional channels. Perhaps you invested in a campaign management solution several years ago when you had fewer marketing channels, simpler data sets and less sophisticated customers. It could be you’re a new marketing team, eager to set yourself up for success with an enterprise-class campaign management solution that meets all the requirements you know about—and even some you don’t.

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