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> Sitecore > Path to Personalization

Path to Personalization

White Paper Published By: Sitecore
Published:  Aug 07, 2019
Type:  White Paper
Length:  20 pages

The 9 keys to driving stronger relationships—one customer at a time.

Any marketer worth their weight in leads knows the benefits of personalization—and yet, a surprisingly large number of companies have not fully embraced this strategic tactic.

Typically, senior marketing professionals see personalization as a double-edged sword. On one hand, there’s no doubting that consumers and endusers value personalized experiences and tailored recommendations across channels.

On the other hand, it’s assumed that the prospect of building out those unique digital journeys by creating the content required and managing the data to fuel the entire process seems far too complex.

The good news? Industry-leading brands are showing that the opposite is true.

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