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> The Economist Group > 3 Ways Data is Changing Customer Experience in Banking

3 Ways Data is Changing Customer Experience in Banking

White Paper Published By: The Economist Group
The Economist Group
Published:  Aug 22, 2019
Type:  White Paper
Length:  14 pages

In a digital world, customers expect banks to connect all the dots and deliver omnichannel experiences that are seamless, personalized, and yes, delightful. Whether your customers visit branch locations or engage on mobile apps, itís essential that at the enterprise level, you're able to understand and anticipate their needs. 

Understanding your data is key to this kind of responsiveness. When youíre able to harness data and segment customers in new and exciting ways, target the right markets, and offer relevant products at the right time you can drive new opportunities, generate new revenue streams, and increase the value of every customer. 

To find out more download this whitepaper today.

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