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The Definitive Guide to Account-Based Marketing

White Paper Published By: Marketo
Published:  Sep 03, 2019
Type:  White Paper
Length:  80 pages

Need a more significant ROI from your campaigns? Shift your thinking towards acquiring, retaining, and growing high-value accounts: companies or consumers that are high-yield and a better fit for your products or services. 

New channels, strategies, & technologies now help organizations of all sizes to implement an account-based marketing (ABM) strategy.

Download Marketo's best-in-class Definitive Guide to Account-based Marketing and you'll learn:

  • How to identify, prioritize, and profile the right accounts
  • Creating a winning ABM strategy 
  • Creating the right content
  • Which channels to leverage and how to coordinate them
  • How to measure, analyse & optimize ABM campaigns
  • What an ABM strategy that spans the entire customer lifecycle looks like in action

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