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The Hidden Cost of Doing Nothing

White Paper Published By: Marketo
Marketo
Published:  Sep 03, 2019
Type:  White Paper
Length:  9 pages

Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn't actually safe at all? It's true: indecision and lack of action can actually pose far more of a threat to the wellbeing of your business than you might think.

Download this ebook to learn the five biggest risks that come with staying passive, and see why tackling your decisions head-on matters.



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