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HOW TO BALANCE CONSUMER DESIRE FOR SUSTAINABILITY AND CONVENIENCE

White Paper Published By: Selligent Marketing Cloud
Selligent Marketing Cloud
Published:  Sep 24, 2019
Type:  White Paper
Length:  12 pages

Right now, consumers are driving two seemingly opposing trends: Accenture calls the first trend ‘From Me to We.’ As people grasp the importance of sustainable living, they are shifting from a purely selfish focus (give me what I want) towards actively pushing brands to become more responsible for their global footprint and the health of our planet (support the ideals we believe in).



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