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Streamlining the Customer Experience

White Paper Published By: Oracle
Oracle
Published:  Sep 30, 2019
Type:  White Paper
Length:  4 pages

Letís just get to the core of the issue: The customer experience (CX) is broken.

Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesnít link important data silos together to deliver the bold multichannel experience always-on customers want.

How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making?
Simple. They canít.

In order to course correct the customer experience, marketers need:

ē The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels
ē A way to manage B2B and B2C CX at every touchpoint

Can your technology do all this?
Letís look into that.



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